What You'll Get
Interactive: Web strategy, web design & development, web applications, e-mail campaigns, search marketing.
Emerging Media: Social networking, social media, mobile devices, texting, blogging, online video, podcasting, video games.
Public Relations: Online reputation tracking, blog marketing, response management, authenticity consulting.
Branding: Company naming, product naming, visual identity, logo design, customer experience planning, reputation management.
Print: Marketing collateral, print advertising, billboards, business cards, product packaging, document design, direct mail.
How You'll Get It
We'll tell you the truth
We'll tell you things you don't want to hear about your own business — and we'll own up to our own mistakes as well.
We'll get inside your customers' heads
Our work is driven by the science of design (psychology, physiology, sociology...), rather than fads and preferences.
We'll focus on your business
This isn't about egos, relationships, or opinions. It's about accomplishing specific business goals.
We won't hand you crap
We'll give you some of the best talent you'll find anywhere in the industry. "Good enough" isn't good enough for us.
We'll push you hard
We're continually stretching, experimenting, and testing the limits of our own business; we'll do the same for yours.
Who You'll Get It From
Clients Like You
Motorola hired Forty to develop a web interface strategy for a potentially revolutionary new mobile application.
Wal-Mart hired Forty to develop a memorable and evocative name brand for an experimental retail initiative to be launched in early 2008.
Microsoft hired Forty to design a new web-based social media community for software developers.
Monster.com hired Forty to analyze and refine the design of its new Web 2.0-based job search application, FlipDog.
AZ Central hired Forty to execute a web-based viral marketing campaign, including a blog, fictional company site, and social media profiles.
Cold Stone Creamery hired Forty to execute a video-based viral marketing campaign as part of its new social media marketing initiative.
Stay In The Loop
Get the inside scoop on the world of interactive marketing by signing up for the monthly Forty newsletter:
Sent out once or twice a month and you can unsubscribe at any time.
Things You Should Know
We're not bashful. Here's the information you really want, but that other agencies are usually afraid to tell you.
Our Costs:
Ballpark figures for common projects:
Naming:
$5,000–$15,000
Visual identity
$5,000–$20,000
Website:
$5,000–$20,000
Web application:
$20,000–$100,000
Consulting / retainer:
$1,000–$7,500 per month
Marketing by the slice:
$150/hour
Our Competition:
Shop around! (We'll be here when you get back.)