Developing and Using Personas: Create One of Your Own

In case you missed it, we did a live Forty Training Session on developing and using personas in design, marketing, packaging, etc.

As promised, you have a little homework to get you working with and creating personas. Below is fictional data about a client you’ve just recevied, and it is your job to create a persona that will help guide the direction of their project.

Please create a jpeg, PDF collage, personal blog post or whatever you can think of with all of the information you’d like to include in your persona – the details are up to you – and post the image or a link in the comments below.

So here’s a fictitious client scenario for everyone to create their own persona around:

  1. Client: Oh Mega (custom iPhone cases)
  2. Goals: structure a marketing plan to get more people using their service, specific standard imagery available, color choices to make available, and general awareness of product/service
  3. Known demographics: males, ages 15-25, females, ages 16-30, iPhone owners, tech savvy, hip/fashionable, business owners, innovators, thought leaders