Colors, typography, layout, and other elements of design have specific psychological effects on people. By clearly identifying your goals, and then figuring out how best to visually achieve them, you can eliminate the subjectivity that comes along with design and focus on getting down to the business of it.
Everything you put on a page distracts from everything else on the page, so if you want people to notice, you've got to make it powerfully simple. Pick the most important points and design around them. One strong message beats a boatload of weak ones.
Scrapping everything you currently have in hopes of finding a magical, new solution isn't just crazy, it's costly. Instead, find out what currently works for everyone, and build around it, add to it, and complement it in new ways. Demolished buildings still work off of a strong foundation.
You can be as strategic as you want, but it'll be hard to swallow if your marketing looks like crap. Balancing aesthetics and strategy creates a powerful one-two punch that will help you outshine your competition, win the client, get the girl (or boy), and ride off into the sunset.
Unlike many agencies, we don't like the hide our pricing and billing behind a sneaky salesperson and a maze of meetings and contracts. We put it out there for you to decide if we fit.