Jacob Bromwell is a housewares company that has been in the business for over 190 years. Their products are manufactured the same way, on the same machines as they were in 1819. We had the challenge and pleasure of rebranding the company. The photos are of the recently completed brand handbook. We are now furiously working away on a website, package design and content. What fun.






Posted by Michael Barber on Aug 04, 2010
Stunning work. Great job Forty Team. Look forward to seeing the website and additional design work.
Posted by Tori on Aug 04, 2010
Nice, the cover looks fancy!
Posted by Amy Lamp on Aug 05, 2010
@Michael Thanks! It’s really cool to see all of the brand work pulled together in a book like this. We’re working on some other pieces for the project these days and are super excited to see them produced.
@Tori A few people have been fooled by that cover! We printed the fabric texture on the covers but in the photo (and even in real life) it could pass for the real thing. Blurb did a great job of printing BTW. If you ever need a one-off book printed I’d recommend them.
Posted by Shane on Aug 05, 2010
Looks beautiful! Can’t wait to see this stuff incorporated throughout the website.
Posted by Christine on Aug 05, 2010
Wow they really do look fantastic, I was totally fooled by the fabric texture! Great work.
Posted by Adam Clayton Butler on Sep 03, 2010
Wow guys, I’m always impressed by the work you do, but this might be one of my favorites. I’m loving the vintage aesthetic and classy type. How long does it take to put together a brand handbook like this? I think it’s a great part of the creative process and seems to be really effective for you guys.
Bravo, as always, Forty.
Posted by James Archer on Sep 03, 2010
Adam: it depends on the project and the client, but it usually takes several weeks to finish. Once it’s done, though, everything else goes super fast because we have an awesome foundation to work from.
Thanks for the feedback, guys!
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